While each brand and company has its own specific history, market leaders consider the brand’s values, opposition, and, most significantly, its future direction.
ZICS assists you in locating, addressing, and eliminating any holes or vulnerabilities in your present branding plan so that it can advance. Whether it’s developing your brand narrative, establishing your brand identity, introducing a whole new brand, or producing top-notch visual assets, we will support you in effectively communicating your distinct message to the appropriate audience. The amount of business that a company receives from current clients
The percentage of a company’s business that comes from existing customers.
We created a campaign that focuses around the incredibly ambitious idea of Harmless Harvest by applying our “outside-in” method to discover how we could communicate the brand’s story in a fresh and distinctive way.
Brand positioning is only helpful if we can go outside of our own echo chamber and consider our industry, category, and products through the eyes of those we are targeting. That’s why we believe in “inside-out” and “outside-in” branding—two complementary but unique techniques that make your customer the hero. Are we genuinely addressing our customers’ trouble areas, or do we just assume we do? How can we actually stand out in a competitive industry if our product characteristics are not clearly differentiated? We provide significant answers to these issues for dozens of market leaders and innovative start-ups.
We do interviews with key executives, team members, partners, and customers to gain insights into the distinctive components of your possible brand strategy and messaging. We integrate these qualitative insights with quantitative research, such as surveys, mass media monitoring, and social media listening. It is not only necessary to do standard research, but also to assess the risks and benefits. We can even put our recommendations to the test through focus groups, in-store intercepts, business case modelling, and other methods.
Why don’t you swing by our office? Our door is always open for a good cup of coffee.
Let’s Chat Over Brew
enquiry@zics.in
C-116, GF, C Block, Sector 2
Noida, Uttar Pradesh 201301
We are ZICS (Zeenat IT & Consulting Services), a digital marketing agency that helps businesses grow online. We offer a wide range of services, from web design and SEO to social media and content marketing.
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